What is search engine optimization?

It enables someone to find your website with a generic search. Great, what's a generic search, you ask?

Think back to when you were looking for a widget. What did you type into the search engine? Unless you knew the name of the company that makes exactly the widget you needed, you didn't start with the company name. You probably started with the name of the widget, size, style, color and so on.

Only after you found what you were looking for, did the name of the company become important.

How do I know if I need SEO?
Ask yourself this question and if the answer is "Yes" then try the two part test. There is the question: "Is your website part of your marketing plan? If yes try this two part test on your own website.

Part 1: Open Google. You don't like Google. We live in a Google world. 69% (and growing) of all searchs are done in Google. Yahoo is next with about 12%. Everyone else shares what's left. So, open Google, and type in the name of your company. Bear with me. Hit enter. Did you come up on the search? Number one on page one? If you did go straight to Part 2. If you didn't (and I know some of you didn't) I want you to do two things right now. Step 1: Phone the people who are looking after your SEO and fire them, right now. Ask them for your money back. Be angry with them. Report them to Better Business. Don't even think about throwing good money after bad. Step 2: Call 612-247-9427. You guessed it, that's us. You might want to try Part 2 of this test

Part 2: Now be the person who knows what they want, but doesn't know who makes it. Into Google type in a generic description of what you make, sell or do.

Did you come up...on page one?